• Creative Directions
  • Creative Campaign
  • Creative Stragety
  • Concept Creation
  • Photography
  • Brand Identity

JULI: Your Ultimate Mobile Shopping App, Curating +50 Coveted Brands at Various Price Points with 120-Minute Delivery.
Despite having a niche product, JULI faced challenges in effectively targeting their desired audience. However, the solution through a creative campaign resonated with their target market.

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Target audience

This client asked for analsis of what they could do to find and attract their target audience. Also to target them with a new creaive campaign. Thus a lot of time and focus was put on understanding their market, consumers and competitors.

Solution

The final result after good client collaboration became to create a campaign were JULI is "as fast as fast-food". Everything that involves JULI is "the new fast". This campaign would involve different types of steps to reach out to as many people as possible.

Research

Understanding Target Audience: In-Depth Research to Uncover the Who, What, Where, How, and When. We invested significant time in researching our target audience, delving into their characteristics and preferences. This comprehensive understanding allows us to engage with them effectively and tailor our approach accordingly.
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