- Brand Strategy
- Visual Identity
- Logotype
- Design Guidelines
- Packaing Design
Karma Coffee: Igniting Change, Empowering Sustainability, and Redefining the Market for Coffee Industry. This Coffee brand recognized the challenge of effectively communicating their core values of sustainability, market transformation, and empowerment. With a strategic brand identity and user interface overhaul, they aimed to bridge this gap and amplify their message. Join us as we embark on a journey of sustainable transformation, empowering teams and organizations.
"JOIN THE REVOLUTION"
“Join the Revolution” is the core message of Karma Coffee’s branding. The punk-inspired style, vibrant colors, and sharp edges convey a sense of urgency and rebellion. The brand represents a call to address the unsustainable state of coffee production and take action now. Embrace the movement and be part of the change with Karma Coffee.
Logotype
The design process of Karma Coffee's logo required a delicate balance, blending the company's core values with the new visual identity seamlessly. Careful consideration was given to every element, from color choices to typography, ensuring a cohesive and meaningful design. The resulting logo captures the spirit of Karma Coffee, aligning with the fresh and contemporary aesthetic. It serves as a visual representation of the company's mission, leaving a lasting impression on its audience.
Assets
The Powerful Assets of Karma Coffee's Branding. Beyond their visually striking sharp edges, these assets hold profound significance tied to the company's core values. Take, for instance, the "bolt" symbolizing the use of green electricity in bean roasting, or the delicate flower representing the birth of coffee beans. Each element weaves a narrative of sustainability and reverence for nature. With a brand that speaks volumes, Karma Coffee invites you to experience the deeper meaning behind every sip.
Researching for Success: Unveiling Insights for a Total Rebrand. Extensive research was conducted to understand the target audience and guide the comprehensive rebranding process. Clear communication with the client ensured a smooth journey, eliminating any misunderstandings. The client enthusiastically embraced the new design, creating excitement for its upcoming launch.