Douglas Tamm
CV

I'm Douglas, a digital designer in Stockholm who wears many hats: design, code and camera. I love trying new ways of working and thinking, and I keep trying until it's right. Mostly websites, apps and brands. See for yourself below.

more about me
01/05
  • Mockfjärds

    Mockfjärds

    2026

  • ETYMO

    ETYMO

    2026

  • Tham & Tamm

    Tham & Tamm

    2025

  • TanPro

    TanPro

    2026

  • TM & Partners

    TM & Partners

    2026

About

Mockfjärds01/05

Mockfjärds

The Mockfjärds start page over a photo of a white wooden house

One design system for 100+ pages: a full redesign for one of Sweden's largest window and door companies.

What I did

Together with the agency Several, I set up the design system in Figma, designed every section and made all of it responsive. I built flexible components for every real need, from heroes and product blocks to forms and local pages, so a new page became a matter of putting pieces together instead of designing from scratch.

Client
Mockfjärds, with Several
Year
2026
Role
Web design, Design system, Art direction
The product listing in Mockfjärds
The same kind of listing in Natre

Brief

Mockfjärds' site had grown to more than 100 pages of products, services, guides and local landing pages, and nobody could keep it consistent anymore. What they needed wasn't a new look as much as a system that could hold it all together.

Outcome

A consistent site that's easy to keep that way, and a team that builds new pages from the system instead of starting over. It went well enough that I got to do Natre, the Norwegian sister brand, next. That's the part I'm proudest of: the same system now carries two brands.

ETYMO

Three ETYMO screens on the evening sky: Home with today's 30 words, the Detaljvy splitting exponera into ex, pon and era, and Klar för idag with the medal character.

The best-looking way to practise words for Högskoleprovet: an app where the design is the selling point.

What I did

As Digital Designer at Kappish I designed the whole app, from the concept and the brand to every screen, working closely with the developers. I built the design system on one blue scale, Instrument Serif and Geist, and designed the Etymo character. One detail I'm proud of is the rating language: four faces, Glömt, Gissade, Mellan and Säker, that look the same in the quiz, on Home and on the result screen, so you only have to learn them once. I also make much of the marketing, from the App Store screenshots to the screen recordings.

Client
Kappish
Year
2026
Role
Product design, Brand, Design system, Marketing
Five onboarding screens: Ord du inte glömmer, Etymo's greeting, the goal and exam date, why a fixed study time works, and the streak that starts today.
ETYMO Home: today’s study plan, 30 words split by how well you know them
The quiz after a right answer: four rating faces ask how hard the word was, Glömt, Gissade, Mellan or Säker.
The design system: the blue scale, primary, ink, right and wrong colours, the evening sky, Instrument Serif and Geist, icons, the four rating faces, the app icon and the Etymo character.
Etymo, the app's character, wearing a sash and holding up a medal.
The six App Store screenshots as they appear on the live listing.

Brief

There were no really good apps for the word section of Högskoleprovet. Kappish wanted an intuitive app with modern design, where the design itself is what sets it apart. Other apps sell how many words they cover. Etymo would help you understand a word instead: split it into prefix, root and ending, and you can reason out one that was on nobody's list.

Outcome

4,000 users and more than 55 five-star reviews on the App Store in the first month. Version 1.1 added Sista minuten, a short course before the exam, and a new evening look. The app is live, and I'm still designing it.

Tham & Tamm

Tham & Tamm

A family association with a long history, refreshed to feel modern and engaging, and still true to where it comes from.

What I did

Everything, from start to finish: I refreshed the brand, took the photos, designed the site and built it in Webflow. Doing every part myself meant nothing got lost between the idea and the live site.

Client
Tham & Tamm
Year
2025
Role
Branding, UI design, Webflow, Photography
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image

Brief

Tham & Tamm is a family association with a long history. It needed to feel modern and engaging without losing the trust that a long history brings.

Outcome

More traffic, a site that works on every device, and a new system for managing members and event sign-ups.

“This project resulted in the best-looking family website within the Swedish noble families. It operates flawlessly across all devices and provides a highly engaging experience for users.”
Fabian Tamm, Tham & Tamm board

TanPro

Three TanPro screens on a soft rose field: the live ring timer in dark mode, Home with the next session, and Home once the session is done.

A calm tanning coach for iPhone that times every session to your skin, built on UK tanning expert Sophia Turki's programme.

What I did

I led the design: research, brand, the design system and every screen of the first release, in light and dark. One rule shaped all of it: the app always answers how many minutes today, or why not today. The system is one token table that feeds both Figma and the Swift code. I worked with Claude Code agents on copy, icons, illustration and motion, and made every call myself. Kristoffer Tollin at Kappish built the app, and I shipped design fixes straight into his Swift code. The details matter most in the session itself: the timer's digits never jitter, and you end a session by holding the button for two seconds, so you can't stop by accident.

Client
Kappish
Year
2026
Role
Product design, Design system, Brand identity
Five onboarding screens in light mode: Welcome, How do you tan, eye colour, how deep you tan, and the first session of eight minutes.
Home with one main card: the next session is eight minutes, with Start session and Log a session.
Home after a session: Done, and the next session opens in 48 hours.
The design system: rose, apricot and sand ramps, Libre Caslon and Fustat type, Hairline icons, buttons, answer rows and corner radii.
Grain orbs that change with each answer to three of Sophia's skin questions: burning in strong sun, getting darker, and freckles.
The app icon in five skin tones, one for each answer to the skin tone question: pink-toned, very pale, light brown or olive, brown and dark brown.
Five screens in dark mode: Welcome, How do you tan, the strong sun question, the skin type result and Profile.

Brief

TanPro was already live on iOS, with a loud brand and features built around competing. Kappish relaunched it as a calm coach built on Sophia Turki's programme, with a fixed launch date of 9 November 2026. The app had to tell you what today holds and adapt to how your skin responds.

Outcome

The first TestFlight build went out on 15 October 2026, and the App Store launch is planned for 9 November, ahead of the Sunshine & Serenity Expo in the US. Kristoffer builds from my live mockup and the token table instead of static design files, which keeps design and code in step.

TM & Partners

The TM & Partners ampersand in straw on deep red.

A new identity for a Stockholm business law firm, built around one redrawn ampersand.

What I did

I led the design in a Holy Comms team with a brand strategist and a client director. The whole identity grew from one idea: let the ampersand carry the brand. I redrew it into a tall, split symbol with a T hidden in its terminal. Communication leads with the ampersand alone, while letters and contracts carry the full wordmark. Around it I built the logotype system, a deep red palette, type, a four-column grid, an image direction of nature, motion blur and grain, a 47-page brand book and presentation templates. For the images I also built a texture generator that makes on-brand textures from any photo.

Client
TM & Partners
Year
2026
Role
Design lead, Brand identity, Art direction
Before and after: the old navy sans wordmark next to the new serif wordmark in straw on red.
The redrawn ampersand in red on linen. A T is hidden in its terminal.
The stacked wordmark in straw on red.
Letter, letterhead and a string envelope: the wordmark signs, the ampersand is pressed into the red.
The ampersand cropped off the edge, dark red on red.
Stripes built from the grid, red on dark red.
Brand book page with the colour palette: Sigill red, Linne, Halm, Bläck and Dimma.
Eight pages from the 47-page brand book: cover, values, logotype, placement, type, grid and graphic elements.
Four social posts on the same grid: red, linen, stripes with a portrait, and a photo with a straw text panel.

Brief

TM & Partners is a Stockholm business law firm, founded in 2006 and part of AGRD Partners since 2025. Joining the group gave the firm a reason to look like what it had become: commercial, warm and direct. The old identity, a navy sans wordmark, no longer said that. The new one had to feel modern without looking like a tech company.

Outcome

The client approved the brand book with two changes, and it shipped as a versioned package of logo files, colours, type and guides. All 18 partners have seen the new brand, and next it goes to the whole firm, 85 people.

“Väldigt snyggt jobb med brandet Douglas. Inte bara ledningsgruppen utan alla 18 partners var väldigt imponerade och nöjda.”
Victor, TM & Partners

CV

Douglas Tamm

Digital designer, Stockholm

Open CV

Experience

  1. 2026–nowKappishDigital designerETYMO, a word-practice app for Högskoleprovet, and TanPro, a tanning coach for iPhone.
  2. 2025–nowHoly CommsDigital designerLed the design of the TM & Partners rebrand.
  3. 2025Stormfors NoCode ByråDigital designer
  4. 2022–nowSnöbollFounder and digital designerIndependent studio. Clients include PublicInsight, Several and Shomei.
  5. 2023–2025ShomeiDesigner, internship then freelance
  6. 2023Twain StudiosDigital designer, internship

Education

  1. 2022–2023Hyper IslandDesign Lead program
  2. 2022–2023Hyper IslandFacilitation certification
  3. 2018–2021Viktor Rydberg Gymnasium JarlaplanArts programme

Tools and skills

Figma, Webflow, Photoshop, Illustrator, After Effects, Premiere Pro, AI workflows, Photography, Retouch, Filming

About

Portrait of Douglas Tamm

I like to follow an idea all the way, from the first sketch to the last detail in the browser or the App Store. What I care about most is finding the one decision that makes everything else simpler. A single ampersand that carries a whole law firm. One question an app always answers. Then I take care of the details nobody asked for.

I've run my own studio, Snöboll, since 2022. Today I design apps at Kappish and brands at Holy Comms. I'm based in Stockholm and always open to good work: client projects, collaborations or the right team.

Contact

What I do

  • Web design (UX/UI)Websites that are easy to use and hard to mistake for anyone else's. I design them as systems, so the next page is quicker to make than the last.
  • App designApps from the first concept to the App Store: the flows, the design system, and the screenshots that sell it.
  • Brand identity and art directionIdentities built around one clear idea, with the rules and files that keep it recognisable everywhere it shows up.
  • Motion, film and photographyMotion, video and photos that make a brand move the way it sounds.
  • Design to buildI build what I design: in Webflow, in code with AI agents, or as small tools, like a texture generator for a brand. Nothing gets lost between the file and the finished product.

Selected clients