Douglas Tamm Digital Designer

I'm Douglas, a digital designer in Stockholm who wears many hats: design, code and camera. I love trying new ways of working and thinking, and I keep trying until it's right. Mostly websites, apps and brands. See for yourself below.

more about me
01/06
  • Mockfjärds

    Mockfjärds

    2026

  • ETYMO

    ETYMO

    2026

  • Tham & Tamm

    Tham & Tamm

    2025

  • TanPro

    TanPro

    2026

  • TM & Partners

    TM & Partners

    2026

  • Hyper Island

    Hyper Island

    2023

Mockfjärds01/06

Mockfjärds

The Mockfjärds start page over a photo of a white wooden house

One design system for 100+ pages: a full redesign for one of Sweden's largest window and door companies.

What I did

With the agency Several, I set up the design system in Figma and designed every section, responsive throughout. New pages are now put together, not designed from scratch.

Client
Mockfjärds, with Several
Year
2026
Role
Web design, Design system, Art direction
The product listing in Mockfjärds
The same kind of listing in Natre

Brief

Mockfjärds' site had grown past 100 pages, and nobody could keep it consistent. It needed a system more than a new look.

Outcome

A consistent site the team builds on. It went well enough that I did Natre, the Norwegian sister brand, on the same system.

ETYMO

Three ETYMO screens on the evening sky: Home with today's 30 words, the Detaljvy splitting exponera into ex, pon and era, and Klar för idag with the medal character.

The best-looking way to practise words for Högskoleprovet: an app where the design is the selling point.

What I did

As Digital Designer at Kappish I designed the whole app: concept, brand, design system, the Etymo character and every screen. I also make much of the marketing.

Client
Kappish
Year
2026
Role
Product design, Brand, Design system, Marketing
Five onboarding screens: Ord du inte glömmer, Etymo's greeting, the goal and exam date, why a fixed study time works, and the streak that starts today.
ETYMO Home: today’s study plan, 30 words split by how well you know them
The quiz after a right answer: four rating faces ask how hard the word was, Glömt, Gissade, Mellan or Säker.
The design system: the blue scale, primary, ink, right and wrong colours, the evening sky, Instrument Serif and Geist, icons, the four rating faces, the app icon and the Etymo character.
Etymo, the app's character, wearing a sash and holding up a medal.
The six App Store screenshots as they appear on the live listing.

Brief

There was no really good app for the word section of Högskoleprovet. Other apps sell how many words they cover. Etymo teaches you to understand a word by its parts.

Outcome

4,000 users and 55+ five-star reviews in the first month. Still in active development.

Tham & Tamm

Tham & Tamm

A family association with a long history, refreshed to feel modern and engaging, and still true to where it comes from.

What I did

All of it, on my own. I refreshed the brand: the two family crests, a palette and type that keep the history but read as today. I took the photographs myself, so the site shows its own pictures instead of stock. Then I designed every page for phone and desktop and built it in Webflow, with members and events in one system.

Client
Tham & Tamm
Year
2025
Role
Branding, UI design, Webflow, Photography
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image
Tham & Tamm, project image

Brief

A family association with a long history that needed to feel modern without losing trust.

Outcome

Live on every device, with members and events in one system for the first time.

“This project resulted in the best-looking family website within the Swedish noble families. It operates flawlessly across all devices and provides a highly engaging experience for users.”
Fabian Tamm, Tham & Tamm board

TanPro

Three TanPro screens on a soft rose field: the live ring timer in dark mode, Home with the next session, and Home once the session is done.

A calm tanning coach for iPhone that times every session to your skin, built on UK tanning expert Sophia Turki's programme.

What I did

I led the design: research, brand, design system and every screen. One rule shaped it all: the app always answers how many minutes today, or why not today. Kristoffer Tollin at Kappish built it, and I shipped design fixes straight into the Swift code.

Client
Kappish
Year
2026
Role
Product design, Design system, Brand identity
Five onboarding screens in light mode: Welcome, How do you tan, eye colour, how deep you tan, and the first session of eight minutes.
Home with one main card: the next session is eight minutes, with Start session and Log a session.
Home after a session: Done, and the next session opens in 48 hours.
The design system: rose, apricot and sand ramps, Libre Caslon and Fustat type, Hairline icons, buttons, answer rows and corner radii.
Grain orbs that change with each answer to three of Sophia's skin questions: burning in strong sun, getting darker, and freckles.
The app icon in five skin tones, one for each answer to the skin tone question: pink-toned, very pale, light brown or olive, brown and dark brown.
Five screens in dark mode: Welcome, How do you tan, the strong sun question, the skin type result and Profile.

Brief

Kappish is relaunching TanPro, a loud tanning app, as a calm coach built on Sophia Turki's programme.

Outcome

In TestFlight since 15 October 2026. The App Store launch is planned for 9 November.

TM & Partners

The TM & Partners ampersand in straw on deep red.

A new identity for a Stockholm business law firm, built around one redrawn ampersand.

What I did

I led the design at Holy Comms. The idea: let one redrawn ampersand carry the brand, with a T hidden in its terminal. Around it I built the logotypes, a deep red palette, type, grid, image direction, a 47-page brand book and a texture generator.

Client
TM & Partners
Year
2026
Role
Design lead, Brand identity, Art direction
Before and after: the old navy sans wordmark next to the new serif wordmark in straw on red.
The redrawn ampersand in red on linen. A T is hidden in its terminal.
The stacked wordmark in straw on red.
Letter, letterhead and a string envelope: the wordmark signs, the ampersand is pressed into the red.
The ampersand cropped off the edge, dark red on red.
Stripes built from the grid, red on dark red.
Brand book page with the colour palette: Sigill red, Linne, Halm, Bläck and Dimma.
Eight pages from the 47-page brand book: cover, values, logotype, placement, type, grid and graphic elements.
Four social posts on the same grid: red, linen, stripes with a portrait, and a photo with a straw text panel.

Brief

A Stockholm business law firm, now part of AGRD Partners, needed to look like what it had become: commercial, warm and direct.

Outcome

Approved with two changes. All 18 partners have seen it; next, the whole firm.

“Väldigt snyggt jobb med brandet Douglas. Inte bara ledningsgruppen utan alla 18 partners var väldigt imponerade och nöjda.”
Victor, TM & Partners

Hyper Island

A Hyper Island course page on desktop, tablet and phone

A new global site for Hyper Island: 50+ pages on one design system, in the school’s new brand.

What I did

At Several, I designed the site and its design system: a retro-futuristic design language for 50+ pages, built for phone, tablet and desktop. Research came first: interviews at the school, the analytics and the competitors.

Client
Hyper Island, with Several
Year
2023
Role
Web design, UI design, Design system, User research
A blog article
The Hyper Blog
The start page on a phone

Brief

Hyper Island had a new brand and needed a global site to match: one home for its programmes, courses, blog and Toolbox, as playful as the brand and easy to use on every device.

Outcome

Live since 2023, with 50+ pages on one design system.

CV

Douglas Tamm

Digital Designer, Stockholm

Open CV

Experience

  1. 2026–nowKappishDigital designerETYMO, a word-practice app for Högskoleprovet, and TanPro, a tanning coach for iPhone.
  2. 2025–nowHoly CommsDigital designerLed the design of the TM & Partners rebrand.
  3. 2025Stormfors NoCode ByråDigital designer
  4. 2022–nowSnöbollFounder and digital designerIndependent studio. Clients include PublicInsight, Several and Shomei.
  5. 2023–2025ShomeiDesigner, internship then freelance
  6. 2023Twain StudiosDigital designer, internship

Workshops

  1. 2026Hyper IslandAccessibility in designA workshop for Digital Creative students on who a design leaves out.Read about it ↗

Education

  1. 2022–2023Hyper IslandDesign Lead program
  2. 2022–2023Hyper IslandFacilitation certification
  3. 2018–2021Viktor Rydberg Gymnasium JarlaplanArts programme

Tools and skills

Figma, Webflow, Photoshop, Illustrator, After Effects, Premiere Pro, AI workflows, Photography, Retouch, Filming

Gallery

29 Drag to explore

About

Portrait of Douglas Tamm

I take ideas from the first sketch to the finished product, and I care about the details along the way. I do my best work in a team, and the best ideas often start over a coffee.

I run my own studio, Snöboll, and design apps at Kappish and brands at Holy Comms. Have a project, or a team I'd fit into? Say hi.

Contact

What I do

  • Web design (UX/UI)Easy to use, hard to mistake for anyone else's. Built as systems.
  • App designFrom the first concept to the App Store.
  • Brand identity and art directionOne clear idea, and the rules that keep it recognisable.
  • Motion, film and photographySo a brand moves the way it sounds.
  • Design to buildI build what I design: in Webflow, in code or as small tools.

Selected clients